Genstone Realty Shares REO Strategies in Five Star Institute Webinar
Genstone Realty’s Veronica Crego-Flores and Chris Nelson recently joined the Five Star Institute Webinar Series for “High Volume, Low Friction: Scaling Your REO Business with Genstone’s Ecosystem.”
During the discussion, Veronica and Chris shared insights from their experience working with REO properties, investors, and real estate professionals. A central theme of the conversation was the importance of understanding what each client is ultimately trying to accomplish with a property before determining the appropriate disposition strategy.
The conversation also explored how strong investor relationships can create additional opportunities for real estate professionals. Chris discussed the value of understanding an investor’s acquisition criteria and maintaining that information within a CRM so relevant opportunities can be identified and presented when they arise.
Off-market opportunities were another area of discussion. Providing investors with access to opportunities that may not yet be broadly available can add value to the relationship, even when a particular property is not ultimately the right fit.
Veronica and Chris also addressed an important consideration in REO: selling a property as quickly as possible is not always the client’s primary objective. Depending on the circumstances, factors such as timing, pricing, property condition, utilities, anticipated holding period, and the client’s broader strategy can influence how an asset should be marketed.
Throughout the webinar, both emphasized the importance of communication and understanding the specific goals of the client. That knowledge allows real estate professionals to develop a strategy around the individual asset while continuing to build stronger long-term relationships with investors and clients.
Watch the full webinar below to hear the complete discussion.
